Like the management consultant Peter Drucker is known for saying, “What gets measures gets managed”.
Since Drucker successfully led General Electric and Coca-Cola, it’s safe to say that he knows what he’s talking about!
Having said this, many SEO folks and small business people ignore this type of advice. Too many people spend too much time trying to stay busy. … Read More
Even the best looking website will struggle to generate results if it isn’t attracting targeted visitors. If your company website just isn’t getting the results you want, it may be time to rethink your online marketing focus.
A search engine optimization (SEO) expert can help you refocus your web strategy to attract more visitors, generate more leads, and make more … Read More
All local businesses can use Google Local to their advantage. Online users switch back and forward from global to local search in order to find tricks, information and products. Being able to rank highly in Google Local is the way to achieve success.
There are many different reasons why it is beneficial to have a high rank in Google Local, … Read More
Sometimes, all it takes is a little redesigning on your website to turn your stagnate site around into one that is yielding financially. A little tweak in some key areas can facilitate this for you.
If you’re ready to start increasing your earnings, read on to learn what steps you should take now:
Make Sure Your Landing Page Sells
The … Read More
Understand the following little definition. The conversion rate of your website is based upon the amount of visitors that do what you want them to do.
For most small companies, the number one goal of their website is to sell a product or service. So, if we change this goal, your website conversion rate now can be calculated as the … Read More
One of the largest errors that a lot of companies make is thinking that more traffic will result in more profits. It is simple mistake that is not that hard to see. Besides, just because someone goes to the mall, it does not mean that they will buy anything.
The same principle can be applied when it comes to website … Read More
When it comes to SEO, most people think that it takes too long to see any positive results. You might be able to get a lot of traffic with pay per click advertising but, SEO has a lot more return on investment. Unfortunately, it takes a long time to see it.
A lot of clients will ask their employed SEO … Read More
While there are a lot of online business owners who believe that there is no way for them to track their SEO campaign ROI, there’s actually a vast array of online analytics software available. These do an excellent job of helping online business owners to track the ROI on their SEO campaigns
In the past, online business owners tracked their … Read More
As everyone knows, Googles quest for SEO quality has frightened even the most experienced SEOs from using tactics that were acceptable in the past. These included low quality link building schemes to poor content on websites. While these tactics and others used to be commonplace on websites, now, no one wants to openly try these unless they want to get … Read More
Unlike the old adage that tells us the customer is king and business owners must become contortionists catering to every whim of the client, there are rare occasions when it is possible to get customers to work to our advantage.
Today’s blog post is centered on customer referrals. Believe me when I say that there is a wrong and right … Read More
